KentuckyKicksAss.com // Kentucky for Kentucky’s been tasked to develop a viable brand and tag line for the great Commonwealth of Kentucky. Our goals are simple: increase tourism, attract new business, foster pride, diminish stereotypes, unify the commonwealth and distinguish Kentucky from any other place on the planet.

Three easy steps. 
Step One - We talked to some of the coolest most admired, most kick ass Kentuckians (and a couple of non-Kentuckians). We even got a few celebrities in the mix. We asked them: how would you best describe Kentucky in a few words? From there a tag-line was born.

Step Two - We partnered with Brian and Sara Turner of Cricket Press and went to work on turning this tag-line into a kick-ass logo.

Step three - Turn up the volume and let the world know: KENTUCKY KICKS ASS.
The Outcome - We documented the entire process.

Google Analytics In Real Life - Online Checkout

This is a series of video Google made to parody Google Analytics in a real life setting. Quite comical!

Google Analytics In Real Life - Landing Page Optimization

This is a series of video Google made to parody Google Analytics in a real life setting. Quite comical!

Google Analytics In Real Life - Site Search

This is a series of video Google made to parody Google Analytics in a real life setting.  Quite comical!

There are 36 types of people on Facebook.  Which are you?

Advertising is about creating a memorable experience.  That is why I love what CP+B created with their latest Applebees work.  Sure, any agency can create a humorous concept and display it for the world to see.  But, few creative minds can bring it to life.

An inflatable doll you can actually buy?  Brilliant!

Could this be the iPhone killer?  I think so.  

This is so true.  Get over it Apple Fanboys.  Nothing worth noting anymore. Yawn.